Who we work with
Complex B2B companies.
Companies where expertise is part of what’s being sold. The products are complicated, the sales cycles are long, several people sign off, and the value takes some explaining before it’s obvious.
Different industries. Similar problems.
Our clients sell very different things. What they share is a gap between how good the business is and how clearly the market understands it.
Industrial
Engineered products and technical solutions, sold to buyers who read the spec sheet before the headline.
Energy
Technologies, projects and software where the buyers are experts and the stakes are high. Our work here includes clean fuels and energy software.
Enterprise technology & AI
Products that are powerful and hard to explain in a sentence. We help find the sentence, then everything that comes after it.
B2B SaaS
Platforms that sell to specialists, including government-facing and policy technology.
Specialty & technical products
Specialty chemicals and other products where the science is the selling point.
Other expertise-driven B2B
If your business takes real effort to understand, we’re probably a good fit.
When we get the call
Usually, something has changed.
Companies tend to bring us in at an inflection point. A few we see often:
- The business has grown beyond founder-led marketing.
- The offering has evolved faster than the messaging.
- A new product, service or business line is launching.
- The company is repositioning.
- Sales and marketing tell different versions of the story.
- The website no longer represents what the company has become.
- Marketing is producing a lot without a strategy connecting it.
- Leadership knows marketing needs to improve but isn’t sure what to prioritize.
- The internal team needs senior strategic support.
- Subject-matter experts know a lot, and little of it reaches the market.
Clients include
ComboCurve
Legible
Integrity Biochem
StormFisher
NXL Technologies
Does this sound like your company?
Tell us what’s going on. If we’re the right fit, we’ll say so, and if we’re not, we’ll say that too.